Assignment #10

Five Company Websites' PR Information

Kashi
1. PR contact: Formula PR, (619) 234-0345, pr@kasji.com
2. Basic Facts:
- Top Executive: Customer Relations Executive Anjanette Alpher
- Corporate Address: Kashi Company
P.O. Box 8557
La Jolla, CA 92038
3. Pertinent News:
- Health information regarding fiber, organic food, whole grains, etc.
- Any health, nutrition, diet, lifestyle news/research
- News concerning top competitors (Kellogg, General Mills, Post, etc.) 4. Financial Info: None
5. Image: Website provides downloadable images of every one of their products for media purposes
6. Web address: http://www.kashi.com/

Apple
1. PR contact: Katie Cotton, katiec@apple.com
- Names and phone numbers of 28 press contacts in the following departments: Music PR, Mac PR, Corporate PR, Industry Analyst Relations & Education PR, and International Contacts
- Additional email and phone number for “Media Helpline” specifically for journalists unsure of best contact
2. Basic Facts:
- Top Executive: Steve Jobs, CEO
- Corporate Address: 1 Infinite Loop
Cupertino, CA 95014
(408) 996-1010
3. Pertinent News:
- New information or research regarding electronics, music, industry trends
- News concerning top competitors (Microsoft, Dell, Toshiba, etc.)
4. Financial Info:
- Current daily stock price
- Quarterly revenue and earnings since 2000
- SEC Filings
- 10-k reports
5. Image: Website provides downloadable images of most, if not all products, with multiple views of each
6. Web address: http://www.apple.com/

Trader Joe’s
1. PR contact: None listed, general questions can be submitted on website
2. Basic Facts:
- Top Executive: None listed
- Corporate Address: None listed
3. Pertinent News:
- Product recalls
- Changes in commodity prices
- Consumer trends
- Health trends
4. Financial Info: None listed
5. Image: No images are designated for media download, but the website has many images on it for visual appeal
6. Web address: http://www.traderjoes.com/

Volkswagen Group
1. Contact: None listed
2. Basic Facts:
- Top Executive: Prof. Dr. Martin Winterkorn, Chairman of the Board of Management - Corporate Address: Wolfsburg, Germany
3. Pertinent News:
- Environmental regulations proposed or instituted
- Consumer trends
- Customer complaints, lawsuits, problems with VW products
4. Financial info:
- Continually updated stock ticker
- Latest financial report
- All recent news regarding financial status
5. Image: No images readily available for media purposes except brand logos
6. Web address: www.volkswagenag.com

Pixar
1. PR contact: General Inquiries only, (510) 922-3151
2. Basic Facts:
- Top Executive: Dr. Ed Catmull, President
- Corporate Address: Pixar Animation Studios
1200 Park Avenue
Emeryville, CA 94608
3. Pertinent News:
- News or legislation regarding pirating
- Stock market trends
- Box office ticket sales
- Digital animation breakthroughs
4. Financial info: None listed
5. Image: No images designated for media purposes but there are multiple images in website for visual appeal
6. Web address: www.pixar.com